کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5109394 1482845 2017 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust
ترجمه فارسی عنوان
مسئولیت اجتماعی شرکتی به عنوان تعیین کننده وفاداری مصرف کننده: بررسی استاندارد اخلاقی، رضایتمندی و اعتماد
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Factors promoting loyalty are of great interest to both academics and practitioners because consumer loyalty is a notable predictor of business success. This study identifies the congruency between consumer values and the goals of corporate social responsibility (CSR) activities and corporate ethical standards as the two main determinants of CSR quality and commitment. It further investigates how consumer perceptions of CSR shaped by these two factors increase loyalty. The results of structural equation modeling analysis (N = 931) reveal that higher ethical standards leads consumers to perceive that the company is committed to its CSR activities. The company's CSR commitment induces greater satisfaction with and trust in the company and its services, which then ultimately encourages consumers to remain loyal.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 76, July 2017, Pages 8-13
نویسندگان
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