کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5109416 1482844 2017 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries
ترجمه فارسی عنوان
مقابله با نسخه ها: تاثیر تأثیر ریسک در مصرف تقلبی لوکس در کشورهای عضو شورای همکاری خلیج فارس
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
This research investigates counterfeit luxury consumption in the Gulf Cooperation Council (GCC) countries, where consumers are so affluent that their consumption of counterfeit goods is surprising. An exploratory quantitative survey conducted in the United Arab Emirates demonstrates that though GCC nationals do purchase counterfeit luxury products, the perceived performance, psychosocial, and moral risks might prevent them from the engagement in such consumption. Based on 19 in-depth interviews, a follow-up qualitative study identifies the strategies Emiratis use to cope with the cognitive dissonance that occurs from the perception of those risks. The findings are of major interest for public policy makers and luxury brand managers fighting counterfeiting.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 77, August 2017, Pages 184-194
نویسندگان
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