کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5109484 1482842 2017 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Leading the way: Motivating environmental action through perceived marketplace influence
ترجمه فارسی عنوان
رهبری راه: انگیزش اقدامات زیست محیطی از طریق نفوذ بازار درک شده
کلمات کلیدی
نفوذ بازار درک شده؛ باورهای بازار؛ اعتقادات اثربخشی؛ رفتار محیطی؛ رفتار اجتماعی؛ توانمندسازی مصرف کننده
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

This research explores the perceived marketplace influence (PMI) belief and its role in explaining behavior. Across three studies, we show PMI to be distinct from other efficacy-based constructs and a powerful predictor of pro-environmental and socially-motivated behavior. Specifically, consumers are motivated to act when they believe their behavior influences other marketplace actors. We develop a ten-item scale for PMI and display its predictive and incremental validity in explaining environmental behavior before showing its power to translate environmental concern into corresponding behavior. We then find that PMI predicts social environmentalism and environmental citizenship behaviors, and that these effects are attenuated by consumer skepticism of marketing. While complementing existing efficacy-related beliefs with its explicit marketplace focus, PMI provides an important tool for marketers operating in environmental and prosocial niches by allowing them to understand and target the consumers most likely to adopt their products or attempt to recruit others in environmentally-motivated efforts.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 79, October 2017, Pages 79-89
نویسندگان
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