کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5109545 | 1482849 | 2017 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Language and power in India's “new services”
ترجمه فارسی عنوان
زبان و قدرت در هند یک سرویس جدید است
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کلمات کلیدی
سرخپوستان، اثر متقابل، مرز نامرئی، زبان، سرمایه نمادین،
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Language is at the heart of service interactions and a crucial element influencing the relationship between service provider and customer. As a specific form of symbolic capital, language can also be used to exclude and dominate. Our research looks at the role of language in shaping the power dynamic between service providers and customers in the Indian context. This study builds from extensive fieldwork conducted in the area of “new services”, following Indian gym trainers and coffee shop baristas as they interact with elite English-speaking clients. The findings detail how English operates as an invisible boundary in service settings, by excluding Indians who do not speak it with fluency. However, when used to develop expert knowledge, language also becomes an opportunity for lower middle class Indians to resist and invert the domination of the elite.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 72, March 2017, Pages 189-198
Journal: Journal of Business Research - Volume 72, March 2017, Pages 189-198
نویسندگان
Julien Cayla, Kushagra Bhatnagar,