کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5109742 1377718 2016 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Export strategic orientation-performance relationship: Examination of its enabling and disenabling boundary conditions
ترجمه فارسی عنوان
صادرات رابطه استراتژیک استراتژیک: بررسی شرایط مرزی فعال و غیر فعال کردن آن
کلمات کلیدی
صادرات جهت گیری کارآفرینی، جهت گیری بازار صادرات، قابلیت هماهنگی منابع، عملکرد فروش صادرات،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
This study finds that the form of relationship between export strategies - entrepreneurial orientation (EO) and export market orientation (MO) - and export sales performance is curvilinear and dependent on levels of intra-firm resource coordination capabilities. Findings from primary data drawn from new international ventures reveal that increased changes in combined EO and MO strategies lead to decreases in export sales performance. Results further indicate that when levels of resource coordination flexibility and MO are higher the effect of EO on performance is strengthened. However, when levels of MO increase in magnitude along with higher levels of resource coordination flexibility, the levels of sales performance decrease. A natural conclusion to draw is that new international ventures that develop their MO resources and align these with their intra-firm resource coordination competencies will fully realize the export sales benefits of their EO activities.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 69, Issue 11, November 2016, Pages 5046-5052
نویسندگان
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