کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5109793 1482851 2017 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The role of top management team attention in new product introductions
ترجمه فارسی عنوان
نقش تیم مدیریت ارشد در معرفی محصولات جدید
کلمات کلیدی
تیم مدیریت برتر دیدگاه مبتنی بر توجه، معرفی محصول جدید، دنیای دنیای،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Individuals in high technology organizations inhabit four different “thought worlds” that shape their perceptions of the problems and opportunities facing the organization. Field people, planning people, technical people, and manufacturing people all have different patterns of allocating their attention and prioritizing issues. We theorize that some executives on the top management team (TMT) reflect the cognitive patterns of the areas that they represent; thus the representation of these thought worlds on the TMT ultimately affects how and when new products are introduced. This perspective integrates the concept of organizational thought worlds with the attention-based view, and we find that field people increase the introduction of products to existing markets while planning people increase products introduced to new markets. Manufacturing and technical people decrease products introduced to new markets. These findings increase our understanding of how the composition of the TMT affects the organizational-wide process of new product development.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 70, January 2017, Pages 17-24
نویسندگان
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