کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5109865 | 1377720 | 2016 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Effective configurations of value creation and capture capabilities: Extending Treacy and Wiersema's value disciplines
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
This article theoretically elaborates and empirically investigates the alignment of the value creation and capture capabilities of Treacy and Wiersema's (1993, 1995) typology of three strategies for superior customer value (product leadership, operational excellence, and customer intimacy). Drawing on configuration theory, the current study develops three propositions that predict how each strategy in Treacy and Wiersema's typology corresponds to a particular mix of value creation and capture capabilities, which lead to competitive advantage and success in the marketplace. Using fuzzy set qualitative comparative analysis, data from a multi-industry sample of 110 R&D managers and 242 customers serve to empirically identify the operating models of the three conceptually derived strategies and their customer value performance. The results confirm the three strategies and indicate that each exhibits a unique combination of value creation capabilities and a carefully aligned set of value capture capabilities. Although the three strategies demand clear trade-offs in the value creation domain, those trade-offs do not exist for value capture.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 69, Issue 10, October 2016, Pages 4121-4131
Journal: Journal of Business Research - Volume 69, Issue 10, October 2016, Pages 4121-4131
نویسندگان
Nicolas A. Zacharias, Edwin J. Nijssen, Ruth Maria Stock,