کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5109901 | 1377720 | 2016 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
COMASA: Creating an industry
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
One afternoon in September 2007, after a long day of work, Miguel Zavala Navarro, General Manager and Founding Partner of Comercializadora de Mani S.A. (COMASA), was talking to Joaquin Zavala, the company's Vice-General Manager. “Don Miguel,” as his colleagues called him respectfully, was remembering the experiences they had over the past 25Â years, when they successfully created and developed a new industry in Nicaragua. Their company had contributed to the economic growth of the western region of the country, which had been affected by an economic slump and the country's political situation in the 1980s. Don Miguel was worried about new competitive conditions that the industry was facing locally and in international markets. He had just asked Mr. Zavala to review their strategic plan for the next few years.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 69, Issue 10, October 2016, Pages 4469-4476
Journal: Journal of Business Research - Volume 69, Issue 10, October 2016, Pages 4469-4476
نویسندگان
Luis Noel Alfaro, Octavio J. Martinez,