Capturing and Sharing Product Development Knowledge Using Storytelling and Video Sharing

In today's global marketplace employee knowledge is seen as a crucial asset for organisations, which enables them to gain a sustainable competitive edge over competitors. Much of the knowledge generated during New Product Development (NPD) and NPD testing can be categorised as tacit knowledge, developed from employees' personal experiences and perceptions during Product Development (PD) projects; this makes it more difficult to capture and document for future sharing. This research explores whether storytelling and video sharing tools are capable of facilitating the capture and sharing of employee knowledge during the PD cycle. It also considers the creation of a knowledge framework that is directly driven by the knowledge user, providing both knowledge direction and content.