کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5479407 | 1522092 | 2017 | 57 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Business model design at the base of the pyramid
ترجمه فارسی عنوان
طراحی مدل کسب و کار در پایه هرم
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کلمات کلیدی
طراحی مدل کسب و کار، پایه هرم، کارآفرین، توانایی بومی، ظرفیت جذب،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی انرژی
انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
چکیده انگلیسی
The extant literature on Base of the Pyramid (BoP) business models reveals the following dilemma: Business models should both adapt to and shape the context in which they are deployed. This article focuses on how new ventures can design a business model bottom up while simultaneously adapting to and shaping the context in which the venture is operating. Through a single case study of a globally leading mini-utility firm in the rural electricity sector at the BoP, this article makes three contributions. First, it contributes to the literature on business model design by showing that specifically designed interim business models facilitate adaptation to and the shaping of the context. Second, the article refines the native capability construct, splitting it into native “pull” and “push” capabilities. This brings nuance to much of the BoP literature that suggests ventures yield to local context. Third, the article links the business model design and native pull/push capability to potential and realized absorptive capacity. Accordingly, hands-on strategies for developing potential and realized absorptive capacity are suggested.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 162, 20 September 2017, Pages 982-996
Journal: Journal of Cleaner Production - Volume 162, 20 September 2017, Pages 982-996
نویسندگان
Vegar Lein Ausrød, Vivek Sinha, Ãystein Widding,