The effect of system feedback and decision context on value-based decision-making behavior

Relatively few studies in MIS research have examined systems to support value-based decision-making behavior. The increasing complexity of the decision environment necessitates more reliance on personal values by decision-makers, thus making it an important component to study when considering the design of systems to aid decision-making. This paper describes an exploratory experiment that was conducted to determine how individual value-based decision-making behavior can be influenced by an information system through the use of value specific feedback. It also examines the role of decision context on value-based decisions. The results indicate that value-based decision-making behavior can be influenced and discusses operant theory and reactance theory as useful predictors of decision-maker response to feedback in different decision contexts.