کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
553371 | 873486 | 2006 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Mobile decision support for in-store purchase decisions
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Consumer decision making is a well-known application domain for decision support systems. Emerging from this domain is support for consumers “on the go,” when they are actually inside a retail store. This paper introduces a “product attractiveness cue” as a way of delivering decision support in this context. The paper also provides an experiment to examine the effectiveness of these cues in a laboratory environment. On the basis of these results (N = 86), the attractiveness cue was shown effective in improving the consideration set quality of the participants. This effect was stable across treatments with 10 and 20 products.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 42, Issue 2, November 2006, Pages 656–663
Journal: Decision Support Systems - Volume 42, Issue 2, November 2006, Pages 656–663
نویسندگان
Hans van der Heijden,