Information foraging on the web: The effects of “acceptable” Internet delays on multi-page information search behavior

Web delays are a persistent and highly publicized problem. Long delays have been shown to reduce information search, but less is known about the impact of more modest “acceptable” delays — delays that do not substantially reduce user satisfaction. Prior research suggests that as the time and effort required to complete a task increases, decision-makers tend to reduce information search at the expense of decision quality. In this study, the effects of an acceptable time delay (seven seconds) on information search behavior were examined. Results showed that increased time and effort caused by acceptable delays provoked increased information search.