A reappreciation of 'conformity'

- This article presents a follow-up analysis of what constitutes 'conformity'.
- Do we conclude 'conformity' when a majority of behaviours, not individuals is copied?
- Do we conclude 'conformity' when subjects follow one individual instead of a majority?
- We present reasons why conflating behaviours and individuals is problematic.
- Vital to empirical studies on transmission biases are individual observation records.