Inequalities in usage of a public bicycle sharing scheme: Socio-demographic predictors of uptake and usage of the London (UK) cycle hire scheme

► Public bicycle sharing schemes are a way of promoting physical activity. ► We study the socio-demographic predictors of usage of a scheme in London, UK. ► Women and those from deprived areas are under-represented among users. ► Those from areas with high commuter-bicycling prevalence are over represented. ► Expanding the scheme into more deprived areas could improve equitable uptake.