کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6261480 | 1290609 | 2012 | 12 صفحه PDF | دانلود رایگان |

A method of analyzing check-all-that-apply (CATA) data similar to penalty analysis is given. The approach gives a mean drop/increase relative to a “reference” variable such as overall liking. The method is demonstrated on “emotion” responses for five citrus flavored sodas. Six significance testing methods are compared. The effects of sample size, a CATA proportion threshold and covariance thresholds on significance are investigated in an appendix via simulations.
⺠CATA responses can be analyzed similar to JAR variables in penalty analysis. ⺠Six significance testing approaches for CATA penalty/rewards were compared. ⺠Simulations show increasing test sensitivity with increasing sample size. ⺠CATA proportions can be unreliable in determining “significance thresholds”. ⺠Negative emotions can have notable impact on liking despite infrequent use.
Journal: Food Quality and Preference - Volume 24, Issue 1, April 2012, Pages 141-152