کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6372268 | 1624060 | 2016 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Consumer perception of bio-based products-An exploratory study in 5 European countries
ترجمه فارسی عنوان
درک مصرف کننده از محصولات مبتنی بر زیست شناسی- یک مطالعه اکتشافی در 5 کشور اروپایی
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کلمات کلیدی
مصرف کننده ادراک انجمن ها، احساسات و عواطف، محصولات مبتنی بر بیولوژیک، بحث گروه تمرکز
موضوعات مرتبط
علوم زیستی و بیوفناوری
علوم کشاورزی و بیولوژیک
علوم کشاورزی و بیولوژیک (عمومی)
چکیده انگلیسی
Results of these group discussions indicate that participants are unfamiliar with 'bio-based' as a concept. 'Bio-based' is most often associated with positive environmental issues as “naturalness” and “environmental friendly” but also with negative environmental associations and to a lesser extent with technological and health issues. Associations with 'bio-based' as a general concept and with particular bio-based products can be simultaneously positive and negative, which caused uncertainty and mixed feelings by the respondents. This idea highlights both the complexity of and a lack of familiarity with the concept of 'bio-based'. Consumers have a holistic perception of bio-based products, i.e., they combine their perception of different aspects of the product in an evaluation of the whole product concept (e.g., their perception of the original product, usability, production method, proportion of bio-based materials used, price, packaging material, and appearance). Discussions on 'bio-based' as a concept are more general and abstract, while discussions and associations related to bio-based products are more specific. This study's qualitative approach illustrates in detail the great variety in consumers' perceptions, which can be both cognitive and affective (including positive, negative and mixed feelings towards 'bio-based' as a concept as well as bio-based products).
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: NJAS - Wageningen Journal of Life Sciences - Volume 77, June 2016, Pages 61-69
Journal: NJAS - Wageningen Journal of Life Sciences - Volume 77, June 2016, Pages 61-69
نویسندگان
Siet J. Sijtsema, Marleen C. Onwezen, Machiel J. Reinders, Hans Dagevos, Asta Partanen, Marieke Meeusen,