Protective effect of Euterpe edulis M. on Vero cell culture and antioxidant evaluation based on phenolic composition using HPLC − ESI-MS/MS

► The lipid fraction of juçara presented the highest phenolic content. ► Juçara fruit showed in vitro and in vivo antioxidant activity. ► Fruits of juçara are composed of phenolic acids, flavonols and anthocyanins. ► HPLC-ESI-MS/MS identified the chlorogenic, ferulic, rutin and quercetin. ► Juçara have a protective effect against TBH-induced oxidative stress in Vero cells.