Multicriteria evaluation model for organizational performance management applied to the Polo Fruit Exporter of the São Francisco Valley

Brazil is the world's third largest producer of fruits. Fruit growing is one of the most important sectors of Brazilian agribusiness, as it is a strategic segment for the socio economic development of the country. In the São Francisco Valley, factors such as entrepreneurship, cooperation between producers, environmental characteristics like heat, low humidity and major investments in public irrigation projects favor the management and production of high-valued fruits. Harvesting is possible in various periods of the year. However, organizational performance management in these companies directly influences the competitive environment. An important factor for the management of organizational performance is decision making. Thus, this paper proposes a decision-making model based on the multicriteria PROMETHEE II method to provide a ranking of consistent and viable alternatives for improved organizational performance management in an enterprise production and marketing of fruit located in the San Francisco Valley in Brazil. The developed model allowed the identification and context of organizational performance to manage problems and the analysis of different alternatives and criteria together. It was possible to draw action plans for the main alternatives defined in the case studied.