Conserving Behaviour: A Replication of the ENVIROCON Scale in Four Countries

Given the importance of environmental preservation and conservation, this research aims to measure the extent to which individuals avoid buying excessively packaged products, engage in separation and recycling activities, reuse material and save resources. An analysis of the differences between the respondents from four countries - Portugal, Spain, UK and Germany - regarding the items of the ENVIRONCON scale is presented. The results obtained confirm the existence of significant differences between countries, and indicate that consumers are involved in almost all conservation activities.