کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6854026 1437325 2018 22 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Analyzing a mixed supply chain with a WeChat channel
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
Analyzing a mixed supply chain with a WeChat channel
چکیده انگلیسی
By combining traditional marketing methods with WeChat, this study introduces the WeChat channel into multi-channel supply chain systems. We analyze and compare the profit levels of different supply chain channels. Our results show that retailers tend to open the WeChat channel for increased profits. Whether manufacturers can benefit from the WeChat channel is determined by other factors though. In the multi-channel supply chain setting, when most consumers accept the Internet channel and the WeChat channel, or consumers are insensitive to service and adopt the new WeChat channel, then manufacturers will be able to obtain considerable profits. The results complement traditional supply chain research and offer significant guidance for supply chain channel design.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 29, May–June 2018, Pages 90-101
نویسندگان
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