کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6854060 | 1437326 | 2018 | 32 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment
ترجمه فارسی عنوان
تأثیر یکپارچگی کانال بر پاسخ مصرف کننده در خرده فروشیهای چند کاناله: تأثیر میانجی قدرت توانمندسازی مصرف کننده
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
چکیده انگلیسی
In order to meet consumer expectations for consistent, uniform, integrated services and experiences across multiple retailing channels, many retailers have tried to create an omni-channel retailing environment through channel integration. This study investigates consumer responses in this new environment. We focus on consumer empowerment, which not only affects consumers' perceived trust and satisfaction about their shopping experiences, but also influences their intention to purchase. Following the stimulus-organism-response (SOR) framework, we propose that channel integration promotes consumer empowerment, resulting in increased trust and satisfaction and improved consumer patronage intention. We empirically test the research framework using data collected from a major omni-channel retailer in China. Our results confirm the significant mediating effect of consumer empowerment and demonstrate consumers' positive responses to channel integration. Our findings are also valuable for retailers to implement and evaluate their channel integration strategy.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 28, MarchâApril 2018, Pages 181-193
Journal: Electronic Commerce Research and Applications - Volume 28, MarchâApril 2018, Pages 181-193
نویسندگان
Min Zhang, Chengshang Ren, G. Alan Wang, Zhen He,