Block layout for attraction-based enterprises

This paper proposes an approach for block layout for attraction based enterprises such as theme parks, museums, casinos and exhibitions. The approach takes into account the attraction of individual entities within the enterprise and any adjacency requirements among entities while enforcing reasonable shapes. Using Moran's I of spatial statistics and a newly devised shape control method, an optimization mathematical model is established. To solve the model, a space filling curve mechanism works with a tabu search heuristic. The effectiveness and practicality of the approach are demonstrated using three layout cases including the SeaWorld San Diego Park. The approach is easy to use, effective and can readily accommodate varying degrees of preference regarding adjacencies and fixed entities.