کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7107418 | 1460556 | 2018 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Segmentation of interested and less interested consumers in sports equipment made of bio-based plastic
ترجمه فارسی عنوان
تقسیم مصرف کنندگان علاقه مند و کمتر علاقه مند به تجهیزات ورزشی ساخته شده از پلاستیک های زیستی
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کلمات کلیدی
پلاستیک بر پایه بیولوژیک، تجهیزات ورزشی، ترجیحات مصرف کننده، تقسیم بندی، تجزیه و تحلیل مشترک،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی شیمی
تکنولوژی و شیمی فرآیندی
چکیده انگلیسی
Currently only few products are made of bio-based plastic instead of conventional plastic, whose production and use is causing many environmental problems. Bio-based product alternatives could have a positive impact in consumer sectors relating to nature, such as the outdoor sporting equipment sector. For this reason, consumers' interest in bio-based sports equipment, their product preferences and the factors which influence their interest were analyzed. Using choice-based-conjoint experiments and latent class analysis, consumer groups who are interested in these products could be differentiated from those who are less or not interested. Respondents with interest in bio-based sports equipment prefer a high bio-based plastic content, a large reduction in potential CO2-emissions and the use of regionally grown raw materials. Respondents with less interest in bio-based plastic products prefer low-priced products made of conventional plastic. To enable a more precise differentiation between these consumer groups, a discriminant analysis was also conducted. Above all, personal attitudes such as environmental awareness and nature relatedness differentiated the interest groups. With regard to Short-Schwartz-Values, only universalism and benevolence sufficiently differentiated between the interested and less interested respondents. Considering environmentally friendly behavior in other areas, interest in bio-based plastic seems to correlate with preference for organic food. Socio-demographic data did not explain the differences between the two interest groups. Finally, respondents who were interested in bio-based products had more positive expectations and stricter requirements regarding the cultivation of raw materials.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Sustainable Production and Consumption - Volume 14, April 2018, Pages 53-65
Journal: Sustainable Production and Consumption - Volume 14, April 2018, Pages 53-65
نویسندگان
Christoph Scherer, Agnes Emberger-Klein, Klaus Menrad,