کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7125369 1461536 2014 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Satisficing data envelopment analysis: An application to SERVQUAL efficiency
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی کنترل و سیستم های مهندسی
پیش نمایش صفحه اول مقاله
Satisficing data envelopment analysis: An application to SERVQUAL efficiency
چکیده انگلیسی
In an intensively competitive market, measuring the service quality of any entity becomes vital to self-benchmark and, eventually, to improve the service quality beyond the predefined standards by the regulatory authorities. However, competing with similar entity in the market requires extra care towards service quality in order to outperform the peers and, hence, to drive the market. This paper attempts to measure the service quality of Malaysian banks through data envelopment analysis (DEA) based on 688 customers' survey data in line with predefined service quality dimensions. It has been observed that the primary data involves stochastic noise; hence, such noise has been addressed through stochastic DEA to measure the relative efficiency in terms of the SERVQUAL gap. The proposed model not only reports the service quality efficiency, but also handles the peer analysis and potential improvements in a satisficing approach.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Measurement - Volume 51, May 2014, Pages 71-80
نویسندگان
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