Beyond 'what' comes to mind: experiential and conversational determinants of information use

The accessibility of potentially relevant information is insufficient to predict its impact on judgment and behavior. Memory based judgments are consistent with the implications of what comes to mind when it does so easily, but not otherwise. The relative reliance on accessible content and subjective accessibility experiences varies with motivation and task. Norms of cooperative communication further moderate information use by encouraging the provision of new information and discouraging the provision of redundant information. These context sensitive intra-personal and interpersonal processes moderate the impact of accessible information in ways that cannot be derived from semantic accessibility models.