کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7244269 1471710 2016 55 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Against all odds? Exploring the role of game outcome uncertainty in season ticket holders' stadium attendance demand
ترجمه فارسی عنوان
بر خلاف انتظارات؟ بررسی نقش عدم اطمینان نتایج بازی در تقاضای حضور در استادیوم برگزار کنندگان بلیط فصل
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
In this study we investigate the important but rather ambiguous role of game outcome uncertainty (GOU) in consumers' demand for professional sports. Specifically, using a unique and strongly balanced panel data set containing information on individual physical attendance from 13,892 season ticket holders (STHs) of a German professional football club, we find evidence for a positive effect of GOU on two differing spectator decisions - both the decision to physically attend a game in the stadium and the decision on what time to enter the stadium, an aspect which has so far been neglected in the literature. Moreover, GOU seems to play an especially important role in the decision-making of one particular group: STHs with comparatively high coordination costs.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 56, October 2016, Pages 192-217
نویسندگان
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