کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7244365 1471712 2016 56 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Why are we more likely to tip some service occupations than others? Theory, evidence, and implications
ترجمه فارسی عنوان
چرا ما بیشتر احتمال دارد که برخی از مشاغل خدماتی را از دیگران پر کنیم؟ نظریه، شواهد و مفاهیم
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Ideas about why consumers tip some service occupations more often than others are tested using occupation scores derived from online ratings of 122 service occupations. Results indicate that U.S. consumers are more likely to tip occupations for which (i) workers' performances can be more easily evaluated by consumers than by managers, (ii) workers provide customized service, (iii) workers' income, skill and needed judgment are low, and (iv) workers are less happy than customers during the service encounter. Occupations with greater frequency of customer patronage and/or greater likelihood of encountering the same service provider on multiple service occasions are not more likely than other occupations to be tipped. These findings support some and disconfirm other expectations derived from a theory that occupational differences in tipping are attributable to occupation characteristics that more strongly/consistently evoke motives for tipping. They also identify types of services for which counter-normative tipping policies are more or less likely to be successful and suggest sources of resistance that must be overcome if those policies are to succeed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 54, June 2016, Pages 134-150
نویسندگان
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