Extraversion predicts a preference for high-chroma colors

The multitude of research on human color preferences has primarily focused on hue. Only a modicum of research has focused on preferences along the chroma dimension of color. The present research examines how extraversion relates to a preference for high and low-chroma colors (with chroma being manipulated while holding hue and lightness constant). Results from two studies revealed that extraversion was positively associated with a preference for high-chroma colors, but not low-chroma colors. This relationship remained significant after controlling for the other Big Five traits, sensory-processing sensitivity, positive/negative affect, and sex.