That's not funny: Instrument validation of the concern for political correctness scale

The transformation of common language toward inclusion of all people is the mechanism by which many aim to alter attitudes and beliefs that stand in the way of more meaningful social change. The term for this motivated concern for language is “political correctness” or “PC.” The current project seeks to introduce a new tool for investigations into this phenomenon, the concern for political correctness (CPC) scale. CPC assesses individual differences in concern for politically correct speech. Exploratory and confirmatory structural equation modeling showed consistent factor structure of the two subscales; an emotion subscale measuring negative emotional response to hearing politically incorrect language, and an activism subscale measuring a willingness to correct others who use politically incorrect language. Correlational analyses suggested that concern for political correctness is associated with more liberal beliefs and ideologies and less right-wing authoritarianism. The emotion subscale was also found to be associated with lower emotional well-being and the activism subscale with more frequent arguments. Laboratory-based criterion validation studies indicated that the two subscales predicted negative reactions to politically incorrect humor.