کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7251759 | 1472042 | 2015 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values
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کلمات کلیدی
موضوعات مرتبط
علوم زیستی و بیوفناوری
علم عصب شناسی
علوم اعصاب رفتاری
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values](/preview/png/7251759.png)
چکیده انگلیسی
The present research proposes an Italian version of the BFI-10 scale by Rammstedt and John (2007), which was originally developed in both English and German. The results on convergent and concurrent validity confirmed the scale as an effective means for assessing personality dimensions in a limited amount of time. This paper also presents and discusses an application of the scale in the marketing field that shows how the developed scale relates to consumers' tendency towards hedonic and/or utilitarian shopping values.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Personality and Individual Differences - Volume 76, April 2015, Pages 135-140
Journal: Personality and Individual Differences - Volume 76, April 2015, Pages 135-140
نویسندگان
Gianluigi Guido, Alessandro M. Peluso, Mauro Capestro, Mariafrancesca Miglietta,