“Institutionalization aversion” and the willingness to pay for home health care

We examine the presence of a systematic preference for independent living at old age which we refer as “institutionalization aversion” (IA). Given that IA is not observable from revealed preferences, we draw on a survey experiment to elicit individuals' willingness to pay (WTP) to avoid institutionalization (e.g., in a nursing home), using a single and double-bounded referendum WTP format. Our results suggest robust evidence of IA and reveal a willingness to pay of up to 16% of respondent's average income of individuals over fifty-five years of age. We find that the estimated willingness to pay to avoid institutionalization (€292) exceeds the amount respondents are willing to pay for home health care at old age in the event of a mild impairment (€222). WTP estimates vary with income, age and especially, respondents' housing conditions. Finally, we test the sensitivity of our estimates to anchoring effects and 'yea-saying' biases.