کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7377177 | 1480112 | 2016 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Hierarchical Bass model: a product diffusion model considering a diversity of sensitivity to fashion
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
ریاضیات
فیزیک ریاضی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
We propose a new product diffusion model including the number of how many adopters or advertisements a non-adopter met until he/she adopts the product, where (non-)adopters mean people (not) possessing it. By this effect not considered in the Bass model, we can depict a diversity of sensitivity to fashion. As an application, we utilize the model to fit the iPod and the iPhone unit sales data, and so the better agreement is obtained than the Bass model for the iPod data. We also present a new method to estimate the number of advertisements in a society from fitting parameters of the Bass model and this new model.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Physica A: Statistical Mechanics and its Applications - Volume 461, 1 November 2016, Pages 824-832
Journal: Physica A: Statistical Mechanics and its Applications - Volume 461, 1 November 2016, Pages 824-832
نویسندگان
Tohru Tashiro,