What if consumers decided to all 'go green'? Environmental rebound effects from consumption decisions

► Rebound effects are estimated for cost-saving 'green' consumption choices. ► Household demand model utilised with LCA embodied GHG emissions data. ► Rebound effects are 4-24% for electricity and motor fuel conservation. ► Rebound effect declines with household income, increases with more cost savings. ► Conservation choices better than replacing household capital.