Elicitation of tourist accommodation demand for counter-seasonal responses: Evidence from the Slovenian Coast

This paper aims to survey the seasonality of Slovenian Coast from two different perspectives: (i) major source markets (domestic, main foreign markets); and (ii) accommodation categories (hotels, campsites, other). It applies a decomposition of the Gini index method. The results reveal the total Slovene coastal tourism concentration is relatively high compared to other Mediterranean coastal destinations. However, domestic tourists and tourists from neighbouring markets of Italy and Austria reveal a less seasonal pattern both overall and across all accommodation categories. Thus, increased efforts to attract more domestic, Italian and Austrian tourists would reduce the seasonality. Further, German and Russian visitors demonstrated higher seasonality. Market-specific products to attract tourists out of the peak season therefore need to be developed, based on an in-depth analysis of their seasonal behaviour and travel motivation.