کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7421167 1482624 2017 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Development and validation of a destination personality scale for mainland Chinese travelers
ترجمه فارسی عنوان
توسعه و اعتبار یک مقیاس شخصیت مقصد برای مسافران چینی سرزمین اصلی
کلمات کلیدی
شخصیت مقصد، شخصیت برند، فرهنگی متقابل، توسعه مقیاس، مسافران چینی،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
This study aims to develop a destination personality scale utilizing a sample of mainland Chinese travelers and examine the impact of this new scale on tourists' travel attitudes and behaviors using a two-step mixed method approach. Results yield an 18-item five-dimensional destination personality scale (competence, sacredness, vibrancy, femininity, and excitement) with desirable reliability, construct validity, and predictive validity. Except for “vibrancy”, the other four dimensions are found to be significant determinants of travelers' actual self-congruity, ideal self-congruity, and destination loyalty. Results suggest that “competence” and “femininity” are the primary determinants of three criterion variables when all other dimensions are controlled for. This study provides empirical evidence for the necessity of developing a culture-specific destination personality scale under the Chinese cultural context. Destination managers could use this scale to evaluate and identify their primary destination personality characteristics, and adjust their current promotion strategies to target travelers from mainland China more effectively.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 59, April 2017, Pages 338-348
نویسندگان
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