Keywords: شخصیت نام تجاری; Brand personality; Brand equity; Consumer - Brand Relationship; Brand Trust; Brand Attachment; Brand Commitment;
مقالات ISI ترجمه شده شخصیت نام تجاری
Keywords: شخصیت نام تجاری; Tourism promotion; Destination branding; Country reputation; Social media; Brand personality; Correspondence analysis; Mexico; Brazil
Keywords: شخصیت نام تجاری; Brand personality; Factor research methods; Critical appraisal
Keywords: شخصیت نام تجاری; Brand personality; Business-to-business branding; B2B brand positioning; Scale development; Scale validity
مقالات ISI شخصیت نام تجاری (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: شخصیت نام تجاری; Visual art; Brand alliance; Brand personality; Personality expansion; Implicit theory of self; Retail brand;
Keywords: شخصیت نام تجاری; Big Data analytics; Customer-driven marketing strategy; Country-of-origin; Brand personality; Customer lifetime value; Retail industry;
Keywords: شخصیت نام تجاری; Power distance belief; Brand personality; Brand social categorization tendency; Temporal distance;
Keywords: شخصیت نام تجاری; Brand personality; Impressions of personality; Consumer behavior; Brand trait transference; Trait inference; Consumer-brand congruency;
Keywords: شخصیت نام تجاری; Night tourism; Nightscape; Cityscape; Destination image; Brand personality; Visitor perception;
Keywords: شخصیت نام تجاری; Brand personality; Scale development; Professional sport; Team identification; Perceptual mapping;
Keywords: شخصیت نام تجاری; Destination personality; Brand personality; Cross-cultural; Scale development; Chinese travelers;
Keywords: شخصیت نام تجاری; Brand personality; Self-brand congruity; Functional-congruity; Self-concept theory;
Keywords: شخصیت نام تجاری; Anthropomorphism; Branding; Brand personality; Brand-self-congruity; Brand attachment; Brand relationships;
Keywords: شخصیت نام تجاری; University marketing; Brand personality; Higher education; Scale development; Brand love; Branding;
Keywords: شخصیت نام تجاری; Brand personality; Sport brand marketing; Sport brand personality instrument;
Keywords: شخصیت نام تجاری; Destination personality; Literature review; Destination branding; Brand personality; Tourism research
Keywords: شخصیت نام تجاری; Brand personality; Online communities; Interdisciplinary research; Textual analysis; Fashion industry
Keywords: شخصیت نام تجاری; Celebrity endorsements; Brand personality; Brand alliances; Two-sided matching
Keywords: شخصیت نام تجاری; Brand personality; Chinese consumers; Tourism real estate; Cluster analysis;
An application of brand personality to advergames: The effect of company attributes on advergame personality
Keywords: شخصیت نام تجاری; Advergame; Brand personality; Advergame personality; Digital game;
Towards a micro conception of brand personality: An application for print media brands in a French context
Keywords: شخصیت نام تجاری; Print media brands; Brand personality; Micro vs. macro approaches; Brand identification
Shaping Retail Brand Personality Perceptions by Bodily Experiences
Keywords: شخصیت نام تجاری; Retail customer experience; Brand personality; Retail branding; Temperature; Experiments
Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
Keywords: شخصیت نام تجاری; Corporate architecture; Design; Corporate image; Brand personality; Experience
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
Keywords: شخصیت نام تجاری; Sponsorship; Portfolio; Perceived fit; Brand image; Brand personality
The universality of warmth and competence: A response to brands as intentional agents
Keywords: شخصیت نام تجاری; Fiske; Warmth and competence; Brand personality; Consumer psychology; Stereotype content model
Brands as relationship partners: Warmth, competence, and in-between
Keywords: شخصیت نام تجاری; Brand relationships; Brands as intentional agents framework; Brands and Branding; Anthropomorphism; Brand personality
Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness
Keywords: شخصیت نام تجاری; Brand personality; Implicit self-theories; Advertising
The role of the brand as a person in business to business brands
Keywords: شخصیت نام تجاری; Branding; Brand personality; Country of origin; Ethnocentrism; B2B branding
Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
Keywords: شخصیت نام تجاری; Self-image congruence; Self-congruity; Image congruence; Brand personality; Meta-analaysis
Consumers' implicit theories about personality influence their brand personality judgments
Keywords: شخصیت نام تجاری; Implicit theories; Brand personality; Brand extensions; Information processing
The impact of brand personality and sales promotions on brand equity
Keywords: شخصیت نام تجاری; Brand personality; Promotional deals; Brand equity; Finite mixture–PLS models
Sponsorship portfolio as a brand-image creation strategy
Keywords: شخصیت نام تجاری; Sponsorship; Portfolio; Perceived fit; Brand image; Brand personality
The effects of customers’ perceptions of brand personality in casual theme restaurants
Keywords: شخصیت نام تجاری; Brand personality; Brand preference; Attitudinal brand loyalty; Positive word-of-mouth behavior; Casual restaurants
Brand personality of tourist destinations: An application of self-congruity theory
Keywords: شخصیت نام تجاری; Destination branding; Brand personality; Destination personality; Self-congruity theory; Las Vegas
Store-evoked affect, personalities, and consumer emotional attachments to brands
Keywords: شخصیت نام تجاری; Arousal; Big Five; Brand personality; Pleasure; Satisfaction
An exploratory study into brand alignment in B2B relationships
Keywords: شخصیت نام تجاری; B2B partnerships; Supplier-buyer relationships; Brand image; Brand personality; Brand alignment; Content analysis;
An investigation of determinants of counterfeit purchase consideration
Keywords: شخصیت نام تجاری; Counterfeit; Brand image; Brand personality; Consideration set; Product involvement; Product knowledge
A new measure of brand personality
Keywords: شخصیت نام تجاری; Brand personality; Brand attitude; Scale development; Scale reliability; Scale validity
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Keywords: شخصیت نام تجاری; User-generated content; Lexical semantics; Brand personality; Positioning
You are what you wear: Brand personality influences on consumer impression formation
Keywords: شخصیت نام تجاری; Impression formation; Brand personality; Consumer personality; Continuum model; Consumer perceptions
Brand relationship quality and its value for personal contact
Keywords: شخصیت نام تجاری; Brand relationship; Brand personality; Loyalty; Commitment; Trust
Brand personality and human personality: Findings from ratings of familiar Croatian brands
Keywords: شخصیت نام تجاری; Brand personality; Personality structure; Lexical approach; Big-Five model; Data aggregation
What I say about myself: Communication of brand personality by African countries
Keywords: شخصیت نام تجاری; Brand personality; Countries as Brands; Tourism websites; Africa
Destination image and destination personality: An application of branding theories to tourism places
Keywords: شخصیت نام تجاری; Brand image; Brand personality; Destination image; Destination personality; Destination branding
Direct and indirect effects of self-image congruence on brand loyalty
Keywords: شخصیت نام تجاری; Self-image congruence; Self-congruity; Brand personality; Brand loyalty; Functional congruity; Product involvement