Futures of the sustainable firm: An evolutionary perspective

This contribution proposes a frame of reference for SD oriented organizations, based on three cornerstones: principles, processes and outcomes. Based on an abductive research approach, an analysis is developed on some case studies. Special attention is devoted to the dynamics of SD oriented organizations in order to understand how firms can evolve towards progressively more challenging models of business which make compatible profitability and growth with respect for the environment and - beyond mere respect - positive proactive action to improve the planet resources.