کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7424979 1482832 2018 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The role of emotions and conflicting online reviews on consumers' purchase intentions
ترجمه فارسی عنوان
نقش احساسات و بررسی آنلاین متضاد در قبال خرید مصرف کنندگان
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Drawing on dual-process theories, this paper explains how the systematic and heuristic information processing of online reviews with conflicting information can influence consumers' purchase decision making. The study adopts major assumptions of complexity and configuration theory in employing fuzzy-set qualitative comparative analysis on 680 TripAdvisor users to test the complex interrelationships between emotions and the systematic and heuristic cues used in processing reviews. The results show that the systematic and heuristic processing of online reviews can produce independent impacts on consumer decision making. Both processing routes can interact with each other to affect the domination of one route over the other. In the case of a positive-negative sequence, consumers mainly follow a heuristic processing route. In the reverse sequence, consumers' concerns about the credibility of the reviews leads them to think more deeply (systematic processing) and actively evaluate both the argumentation quality and the helpfulness of the online reviews.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 89, August 2018, Pages 336-344
نویسندگان
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