کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7425120 1482833 2018 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Gambling behavior: Instant versus traditional lotteries
ترجمه فارسی عنوان
رفتار قمارباز: مسابقه در برابر قرعه کشی های سنتی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
The present study used the fuzzy-set qualitative comparative analysis method to examine gambling participation. The research model focused on how gamblers' motivations and demographic and socioeconomic profiles combine to form different configurations affecting gambling activities. The analysis revealed that lotteries should not be treated as a homogeneous product. For instance, instant lotteries are popular among younger individuals, females, and individuals from lower income and educational groups with self-esteem motivations. National lottery gamblers are older and driven by safety motivations. The Euromilhões game attracts males with financial motivations. Therefore, different types of lotteries appeal to heterogeneous demographics and motivations.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 88, July 2018, Pages 560-567
نویسندگان
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