کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7425222 1482835 2018 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
'I show off, so I am well off': Subjective economic well-being and conspicuous consumption in an emerging economy
ترجمه فارسی عنوان
'من نشان می دهد، بنابراین من خوب است:: رفاه اقتصادی ذاتا و مصرف قابل توجه در یک اقتصاد در حال ظهور
کلمات کلیدی
رفاه اقتصادی ذهنی، مصرف آشکار، پایین هرم، اقتصاد نوظهور، بررسی وضعیت توسعه انسانی هند،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Conspicuous consumption may be explained by the need to signal higher social status in a society. However, whether this consumption actually translates to improved perception of well-being remains unexamined. In the emerging economy context, we argue that conspicuous consumption may play the role of elevating one's own perception of economic well-being. Further we hypothesize the effect to be higher for the households in the 'bottom of the pyramid' (BOP). Using data from a panel of 34,621 households from India Human Development Surveys (2004 and 2011), we examine the relationship between conspicuous consumption and subjective economic well-being (SEWB) using several empirical strategies. Results support our hypotheses that higher conspicuous consumption may result in improved SEWB and that the effect is higher for households in the BOP. Our findings contribute to the domain of conspicuous consumption and BOP in emerging markets. Further, our results have significant marketing and policy implications.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 86, May 2018, Pages 386-393
نویسندگان
, , ,