کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7425450 | 1482835 | 2018 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
ترجمه فارسی عنوان
تأثیر هزینه های خرابکاری و مخارج بازاریابی بر عملکرد شرکت در چین: نقش تعدیل کننده ارتباطات سیاسی
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کلمات کلیدی
پرک، ارتباط سیاسی اقتصادهای نوظهور، عملکرد شرکت،
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
چکیده انگلیسی
This study examines the performance implications of guanxi-related perk expenditures among listed Chinese firms. Specifically, it investigates how these expenditures influence long-term market-based corporate performance (Tobin's Q and market share) as compared with marketing expenditures. It also examines if political connections moderate this influence. Overall, the findings suggest that guanxi-related perks play an essential marketing role in enhancing long-term corporate success. Furthermore, although marketing expenditures exert much stronger influence on Tobin's Q than guanxi-related perks do, they exert no significant influence on market share. In summary, despite firms' much heavier investments in traditional marketing activities than guanxi-related perk activities, the findings highlight the significant performance contribution that guanxi-related perks can still make to a firm. Moreover, this study reveals that political connections weaken the positive impact of guanxi-related perks on both performance measures, thus reminding executives of the dampening effect of these connections on the effective use of perk spending.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 86, May 2018, Pages 83-95
Journal: Journal of Business Research - Volume 86, May 2018, Pages 83-95
نویسندگان
Louis T.W. Cheng, Ricky Y.K. Chan, T.Y. Leung,