کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7425450 1482835 2018 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
ترجمه فارسی عنوان
تأثیر هزینه های خرابکاری و مخارج بازاریابی بر عملکرد شرکت در چین: نقش تعدیل کننده ارتباطات سیاسی
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
This study examines the performance implications of guanxi-related perk expenditures among listed Chinese firms. Specifically, it investigates how these expenditures influence long-term market-based corporate performance (Tobin's Q and market share) as compared with marketing expenditures. It also examines if political connections moderate this influence. Overall, the findings suggest that guanxi-related perks play an essential marketing role in enhancing long-term corporate success. Furthermore, although marketing expenditures exert much stronger influence on Tobin's Q than guanxi-related perks do, they exert no significant influence on market share. In summary, despite firms' much heavier investments in traditional marketing activities than guanxi-related perk activities, the findings highlight the significant performance contribution that guanxi-related perks can still make to a firm. Moreover, this study reveals that political connections weaken the positive impact of guanxi-related perks on both performance measures, thus reminding executives of the dampening effect of these connections on the effective use of perk spending.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 86, May 2018, Pages 83-95
نویسندگان
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