کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7426878 1482905 2018 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Managing complexity in a multi-business-model organization
ترجمه فارسی عنوان
مدیریت پیچیدگی در سازمان چند مدل کسب و کار
کلمات کلیدی
نمونه کارها مدل کسب و کار، در داخل و بین پیچیدگی، استراتژی شرکت، اشتراکگذاری، بازاریابی، طراحی سازمانی، موانع تقلید،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Many organizations operate multiple business models (BMs) concurrently. Yet, we know little about the challenges of managing a BM portfolio in one organization. In this study, we examine complexity as an important issue facing multi-BM firms. We differentiate complexity within a single BM from the complexity of links between BMs managed by a focal organization. Linking the BM and corporate strategy literatures, we discuss important dimensions and consequences of complexity in a BM portfolio. The sharing of similar activities and partners and the redeployment of activities and partners across BMs are important dimensions of the complexity of an integrated BM portfolio. We also suggest that BM portfolio complexity should be aligned with organizational design in terms of the centralization or decentralization of the decision-making process, and identify the positive effect of BM portfolio complexity on building imitation barriers.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Long Range Planning - Volume 51, Issue 1, February 2018, Pages 50-63
نویسندگان
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