کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
8094192 | 1522059 | 2018 | 43 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Consumers' perceptions of luxury brands' CSR initiatives: An investigation of the role of status and conspicuous consumption
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی انرژی
انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
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چکیده انگلیسی
This research challenges the notion that luxury and CSR are incompatible by investigating whether and under what conditions consumers react positively to different kinds of CSR initiatives among luxury companies. Extending Carroll's four-dimension model of CSR, we argue that some CSR initiatives, namely those in the economic and ethical dimensions, are less noticeable and visible to consumers than those in the legal and philanthropic dimensions. We categorized the former as “internal” dimensions and the latter as “external” dimensions as part of a novel classification of Carroll's four CSR dimensions. To test our hypotheses, we conducted three experiments - one in a laboratory, one online and one in the field - with a total of 461 respondents. Our results demonstrate that luxury companies' external (compared to internal) CSR initiatives increase consumers' willingness to buy; this effect is accentuated for consumers with higher status and conspicuous consumption orientation.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 194, 1 September 2018, Pages 277-287
Journal: Journal of Cleaner Production - Volume 194, 1 September 2018, Pages 277-287
نویسندگان
Cesare Amatulli, Matteo De Angelis, Daniel Korschun, Simona Romani,