Direct and indirect effects of eco-innovation, environmental orientation and supplier collaboration on hotel performance: An empirical study

This research builds on the relational theory and the natural-resource-based view (NRBV) of the firm to examine the direct and indirect effects of eco-innovation, environmental orientation and supplier collaboration on hotel performance. Survey responses of 182 hotel managers and officers from the United Arab Emirates (UAE) have been validated and analysed by means of structural equation modelling using the partial least squares method. The findings capture the dynamic role of environmental orientation and eco-innovation practices in influencing hotel performance. Surprisingly, the impact of environmental supplier collaboration on eco-innovation practices and hotel performance was not supported. This paper extends the body of sustainability knowledge by linking environmental orientation and supplier collaboration to eco-innovation in hotel organisations. It is also an early attempt to examine these relationships in a developing context. Theoretical and managerial implications are also discussed.