Transport reduction by crowdsourced deliveries - a library case in Finland

The objective of our study was to investigate whether an existing consumer service, in this case the library public service, can adopt crowdsourced deliveries quickly from scratch, and to whether consumers participate in the deliveries in a way that has real sustainability benefits. Despite prevailing regulative challenges, the study found that existing library deliveries can be successfully crowdsourced. Each crowdsourced delivery reduced an average of 1.6 km driven by car, despite 80 per cent of the deliveries being made within less than a 5-km distance. Mobility related footprint reduction potential for Finland is also estimated.