End use water consumption in households: impact of socio-demographic factors and efficient devices

► Household water consumption compared in four suburbs of the Gold Coast, Australia. ► Main water uses are showers, clothes washers, faucet, toilets, irrigation. ► Paper tests influence of installing efficient devices and socio-demographic factors. ► Higher status group irrigates more; lower status groups use more in bath and shower. ► Savings from efficient shower 11.3 kL/person/yr; efficient clothes washer 14 kL/person/yr.