Applied geography in a digital age: The case for mixed methods

Although it is known by different names, the qualitative–quantitative divide is a common enough description for battles between the general and the unique in the social sciences. Whatever value such an academic discussion might have for the pursuit of theory, the goal of applied social science is different. It is, more generally, to solve particular human problems, not to produce universal or law-like understanding. Insofar as applied geography endeavors to link general processes to specific cases, qualitative approaches are uniquely positioned to make meaning in place, impact policy, and transform everyday life. In this article, we discuss three areas in which qualitative methods connect the spectrum of applied geospatial research: Creation, Confirmation, and Connectivity. We show how the union of qualitative methods and a focus on the specific with different geospatial technologies has led to innovative and exciting ways of understanding and visualizing the multifaceted relationships between spatial phenomena. Indeed, through the thoughtful use of qualitative methods, applied geographers can truly begin to understand the complex interactions occurring all around us between society, environment, and place.

► Qualitative methods have become an important tool for applied geographers.
► The goals of applied geography require the use of many types of geographic tools.
► Qualitative methods allow applied geographers to expand the boundaries of research.