کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882046 911914 2013 17 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pleasure principles: A review of research on hedonic consumption
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Pleasure principles: A review of research on hedonic consumption
چکیده انگلیسی

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic consumption and the myriad ways in which consumers seek pleasure and enjoyment. A thorough review finds that the topic has much appeal and that consumer research has made significant progress toward understanding some of its parameters. However, many questions remain unanswered, particularly with regard to understanding the sources of pleasure, the manner in which consumers seek it, and the ways in which consumers might alter their hedonic consumption decisions to maximize pleasure and happiness. We assess three decades of research on hedonic consumption, emphasizing areas of greatest potential for future exploration.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 23, Issue 1, January 2013, Pages 2–18
نویسندگان
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