An assessment of the CATA-variant of the EsSense Profile®

The CATA variant of the EsSense Profile® questionnaire for measurement of product-emotion associations was used in 10 studies with consumers from the USA and New Zealand (n = 103-154 per study). This allowed for an assessment of the method with regard to use of emotion words, ability to discriminate between samples, repeatability of responses and replicability of results, as well as consumers' task perceptions. In all studies detailed and differentiated sample profiles were established. Discrimination pertained to positive and negative emotion words, as well as words that related to valence and/or arousal. While samples with large differences in liking were generally discriminated in the largest number of emotion words, many samples with similar liking also differed in many emotions. Repeatability of responses to a replicated sample was high and replicability of results from two studies with identical samples was adequate. Responses to task perception questions demonstrated that consumers did not find the method to be difficult or tedious. A single home-use test (HUT) study supported the applicability of the CATA-variant of the EsSense Profile® in this setting. Overall, the results confirmed that the EsSense Profile® can be implemented in the CATA variant without major concerns, but also that study specific influences should be expected.